Archives March 2025

Value Based Customer Service

The insurance and investment industry is touting a new concept, “Value Based Customer Service.”  The concept is a move away from product-centric to customer-centric solutions.  A value-based approach prioritizes understanding and addressing our customers’ true needs as opposed to selling a specific product.  Well, guess what? That’s precisely how we founded Barney Insurance Solutions 30 years ago. If you’d like customer-centric solutions from advisers you can trust, give me a call.